Dayparting - Utilizing the power of digital signage by dividing the day into several different time periods in which to display different advertising spots. For instance, a retailer might opt to display advertsing geared toward a teen market after 4pm when school is out for the day. During the morning hours they may opt to display advertising that would strike a chord with women who are shopping. There are endless possiblities to scheduling broadcast times and dayparting the show schedule.

 

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