Digital Signage : How Digital Signage Works
How does the Digi-AdServices Network operate?
Our digital signage network is comprised of a central server system which allows us to access each of our monitors located throughout the country. This centralized network allows for continual monitoring of data being displayed as well as quick changes and updates to any monitor at any time.
To display your advertisement on one of our digtal signs, simply send your creative material to us and we will deploy the advertisement to the precise locaton you want your ad to be seen. Not only can we control the destination of the advertisement we can even go so far as to select different time slots to best fit your target demographic.
In the example below a pharmaceutical company has medications available to treat various common illnesses. Rather than using traditional print advertisements such as information brochures, magazine ads and commercials, the company opts to pinpoint thier market demographic and beam medicine specific advertisements directly to the waiting rooms of clinics that deal in that particular health area.
The advantages of this type of "slivercasting" is immediately recongnizable as patients are seeing medicines that deal with their specific problems while in the clinic waiting room. In addition to information on medicine, patient health education information sponsored by the pharmaceutical company can be sent to the target group as well.

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